SMILEDIRECTCLUB PACKAGING

I've worked on a variety of packaging for SmileDirectClub. SmileDirectClub is an oral health company that produces a wide variety of high class, inexpensive products. They want to give their consumers a luxe experience that's still affordable. The biggest challenge with this brand is discovering how to highlight every unique item while sticking within the rigorous brand guidelines. The result is a cohesive, clean, elevated brand that equals the most pedigreed products.