FROM SEASONED SOFTWARE ENGINEER TO CREATOR
When Duretti reached out to me, she wanted to make some big changes in her life. She was moving from engineering and the tech world to content creation and wanted her brand to change with it. Duretti's passion, empathy, and friendliness was inspiring and I wanted her brand to represent this as well.
PROCESS
After sketching and moodboarding, I created three style boards to give Duretti some options to choose from. I moved forward with soft colors, quirky illustrations, and friendly, unstructured layout.
Next, I started wireframing for web.
WHAT I DID
Branding: Ruby Jazz
Illustration: Ruby Jazz
Web Design: Ruby Jazz