PERSONAL PASSION PROJECT
I made this personal project as an afternoon experient in speed branding. I wanted to make something fun that focused on my real life interests. With this in mind, I made an exploratory design based around a fake product that helps you find the next shows you should watch based on your interests and current mood.
RED STRING
In folklore, a red string of fate connects destined lovers. This is a common narrative theme that embraces the idea that fate will always lead us to our destiny. I liked the metaphor of this product becoming the hand of fate that helps us find our next beloved series or movie. The logo for Red String is a woven flower or lucky knot that represents longevity and health, as I hope that this sorting service would bring users emotional wellbeing and happiness.
WHAT I DID
Branding: Ruby Jazz
Web design: Ruby Jazz